Ubisoft said today that it is seeking to take Windows PC gaming way more seriously, as the platform continues to make gains against rivals.

With a notorious anti-piracy system in its past, and a habit of releasing PC versions of games after console versions, Ubisoft has faced its share of criticism from PC gamers. But the company said today it is seeking to focus more on the needs of PC gamers, through simplified DRM activation and a greater commitment to multi-platform releases.

"We listen to feedback from players and continue to adapt accordingly," said European boss Alain Corre in an interview with MCV. "For instance, we switched to a simple, one-time activation for our PC games; a standard practice in the industry. We're also doing our best to bring our games to PC at the same time as the console versions."

"We recognise the importance and needs of PC gamers, and want to continue to improve how we create and support games for PC," he said. "We are committed to improving the optimisation of our games for each platform on which they're released, including PC."

Although versions of big Ubisoft games have eventually made their way to PC in the past, they have tended to trail weeks and even months behind, leaving a large gap in building launch hype parity. Changes to this can already be seen with both Assassin's Creed: Unity and Far Cry 4 being released simultaneously on console and PC come October 28th and November 18th, respectively.