THQ have released a new trailer for their hotly anticipated over-the-top open world action game, Saints Row The Third, having a bit of a poke at their biggest holiday season competitors Battlefield 3 and Call of Duty: Modern Warfare 3.

The video, titled "Shock and Awesome" borrows some of the hallmark stylings from the promotional material of Modern Warfare 3 and Battlefield 3 but with content like bondage-bridled pimps pulling chariots, fursuiters with RPGs and spandex-clad jetbikers it clearly sets a different tone.

This distinction was emphasised in our recent interview with Volition Lead Designer Scott Phillips, who when asked about the very competitive holiday season has the following to say:

"Looking at everybody else that’s out in November, obviously there’s a lot of huge games," he told us. "But I think everyone can also see that a lot of those games are basically the same as they were last year, and the year before and the year before. And I think that we are something that’s brand new; totally different."

"We’re not trying to teach you a lesson or make you cry, we want you to just laugh and have a blast the whole time," he added. Click here for that complete interview.

You can watch the new trailer embedded below or click here for the HD option.

Saints Row The Third is due on PC, Xbox 360 and PlayStation 3 on November 15th 2011.