Now that the dust has settled after last weeks PlayStation 4 Pro announcement, that being the substantially more powerful PlayStation 4 console due for release in November. We now know that the majority of the titles that will take advantage of the console will not actually run natively in 4K. But instead be upscaled from an almost-there resolution using a speacialised technique. In a new interview with Digital Spy, Sony's Andrew House has responded to claims that using the 4K moniker is a little misleading.

Here's the exchange.

"4K Gaming" is quite a loose and nebulous term that's quite open to interpretation. Are we going to see native 4K gaming on the PS4 Pro or will the majority of it be upscaled?

I would say the majority will be upscaled – at least based on the game portfolio I have seen to date.

Does that make it feel like a misleading term?

No, I don't think so. I think that whatever the term is, it's a question of whether people see a demonstrable difference in the game experience or not, rather than the term we use to apply to it.

I think that's what people are looking for and they'll make their judgement as to whether that's working for them or not.

A fair response, as perceived visual quality is indeed up to the person doing the watching. But then again this response does err on the side of the real problem with trying to sell 4K to the masses. Unless you see the results in person, with the ability to switch back and forth between regular HD and UHD, the difference isn't immediately understood.

But it's there.

Be sure to check out the full interview, as even though the responses are measured, he does respond to Microsoft's recent uptick in touting the (admittedly still long way off) Project Scorpio as the true 4K console. Plus, chalking the lack of a UHD BluRay drive to users preferring to stream media. Again, a fair response. But for a device aimed at the hardcore market that wants the very best in graphics, surely those people are aware of the significant bump in quality that a 4K BluRay has over a 4K stream.