As the first project at new independent studio 22 Cans, since his recent departure from Lionhead, famed developer (Fable, Populous) Peter Molyneux's Curiosity is being pitched as the first of 22 experiments.

All we know so far is that the game will feature a giant cube made up of an unspecified number of small cubes that players are tasked with chipping away at to reach a single core treasure, and that eager fortune seekers will be able to purchase tools to mine more efficiently, including a ludicrous one-of-a-kind diamond chisel priced at GBP£50,000 .

It sounds like all the worst bits of a freemium title and very little of the good so far, but it is an "experiment after all", so watch the debut trailer below if you want to remain completely mystified. Personally though, we much prefer this parody trailer released by the Internet's greatest Twitter doppelgänger Peter Molydeux.

Curiosity is now due to launch on iOS in September 2012.