PAX Australia is back in in-person form for 2022, and to help celebrate the return comes word that US-based craft beer Voodoo Ranger has been named as the official beer partner for the event. And with that, the PAX Pub will now be called the Voodoo Saloon. Being a gaming event it'd be nice to see some old Voodoo Graphics cards on display for that extra dose of voodoo.
The announcement arrives alongside word that tickets for PAX Aus 2022 are "almost sold out", which is good to hear. PAX Australia returns to Melbourne for the weekend of October 7-9 at the Melbourne Convention and Exhibition Centre (MCEC) - and we're expecting big things in terms of games, esports, panels, and tech. And now there's an official beverage to help cap off the festivities.
“We’re super excited to see the return of PAX Aus and were eager to support it and add to the experience in a way only Voodoo Ranger can," Lion Craft Portfolio Director Malcolm Eadie said. "Gaming is part of Voodoo Ranger’s DNA, but we want to ensure authentic value for fans, so it's great to have partners like YKM and PAX who can connect us with fans as they come together in October.”
"As a partner of PAX, we saw a fantastic opportunity in Voodoo Ranger to add authentic value to the event," YKM CEO Ryan Cunningham adds. “As a client, Lion has empowered us to create strategic opportunities like this, which leverage their brand value and identity. Now gaming fans get to enjoy a better experience! We’re excited to showcase how this develops in the coming years.”
Posted 05:00pm 26/7/22
Posted 03:05pm 27/7/22
If anything, this type of news should get the Aussie brewers working to be involved next year.
Posted 09:50pm 31/7/22