The Bulls havent had a great run this season just yet, but at least two on its roster in DeMar DeRozen (pictured) and Zach LaVine stepping up in a number of games and really putting on either a show, a clinic, or both. Despite the team's indifferent season, LaVine finds himself as the face of NBA 2K23's Season 4 rollout, which takes place this Friday with a number of key features set to expand the game and your engagement with it.



The new season is poignant as we head into All-Star weekend (I voted almost the entire Miami Heat team because I am tragic), which is celebrated as part of the new content you'll uncover. Here's the full, official breakdown of what to expect:

In NBA 2K23 Season 4, Chicago Bulls’ All-Star Zach LaVine takes flight into the new year with the destination set for the NBA All-Star game, which takes place February 19. This season will deliver All-Star calibre rewards and content in The City (PlayStation 5 and Xbox Series X|S) and on The G.O.A.T. Boat (PlayStation 4, Xbox One, Nintendo Switch, and PC). More updates include:

• MyCAREER additions include more swag and new content for players to unlock as they climb the rewards ladder, including a remote-control drone with warp abilities that players can earn for reaching Level 40.
  
  
• MyTEAM celebrates the Lunar New Year with multiple two week events this Season that combine Agendas, Challenges, and Locker Codes for a Galaxy Opal player card by completing its collection. Additionally, highflying and dominant back-to-back All-Star Zach LaVine takes centre stage this Season as the Level 40 reward and also features in the new Signature Challenge along with his hand-picked team of all-time Bulls players.
  
  
• The W additions include all-new W-related rewards, ranging from Logo Cards and 2KBreakthrough skins to clothing bundles and more. NBA 2K23 continues to showcase the game’s biggest stars with its roll out of the 60 WNBA player jerseys coming to the City and the G.O.A.T Boat in MyCAREER. Season 4 brings Atlanta Dream star Erica Wheeler, LA Sparks’ Nneka Ogwumike, Indiana Fever duo Tiffany Mitchell and Kelsey Mitchell’s jerseys onto the court.
  
  
• 2K Beats this Season brings eclectic soul, forgotten gems, and timeless sounds as Soulection takes over with 10 new songs from their roster of musicians debuting exclusively in-game, alongside more of their Soulection Supply apparel in celebration of their 12th anniversary. Additionally, a new track from Dayne Carter will also debut exclusively in game this Season. The NBA 2K Producer Series also adds beats from notable producers Bizness Boi and Big Duke allowing players to record their own verses over these new beats while playing through the game and share it on social media using #NBA2KProducerSeries.

More can be uncovered from the new Season by clicking here.