The 10-year partnership will see Xbox PC games make their way to the NVIDIA GeForce NOW cloud gaming service, including Call of Duty and all Blizzard games if the Activision Blizzard deal goes through. Naturally, this news arrives as the deal finds itself under intense scrutiny, but it's a great sign nonetheless.

Especially in the case of NVIDIA GeForce NOW cloud gaming which is unique in that it allows you to play games that you already own but tap into the power of a GPU like the GeForce RTX 4080 - and stream over the cloud. Alongside Xbox's own cloud gaming service it's proof that cloud gaming works, and this deal basically removes the competition barrier between the two tech giants.

“Xbox remains committed to giving people more choice and finding ways to expand how people play,” said Microsoft Gaming CEO Phil Spencer. “This partnership will help grow NVIDIA’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”

“Combining the incredibly rich catalog of Xbox first party games with GeForce NOW’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” said Jeff Fisher, senior vice president for GeForce at NVIDIA. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”

Xbox has been stating that it's all about delivering increased choice to gamers, and this deal solidifies that.