Microsoft has unveiled new details regarding exclusive content and unlocks included in the Day One Editions of three Xbox One launch titles; Ryse, Dead Rising 3 and Forza Motorsport 5.

Each of the three Xbox One titles will include content exclusive only to those who pre-order the game through retail, though if retail doesn't fancy you Microsoft has also stated that those purchasing through Xbox Live can grab the content for the first two weeks after launch.

For the car fans, Forza 5 will include three custom cars each fitted with Day One-themed livery and custom tuning - the 2010 Audi TT RS Coupe, the 2013 Ford Focus ST and the 2011 Lamborghini Gallardo LP570-4 Superleggera.

As for zombie lovers, Dead Rising 3 includes both a classic Frank West outfit and Chuck Greene outfit. Frank West will also come with a Zombie Slugger weapon while Chuck Greene is fitted with a Paddle Saw combo weapon. Both outfits also come with additional in-game perks.

The Day One Edition of Ryse: Son of Rome will give players access to an exclusive Gladiator Mode Co-Op Multiplayer Map and an exclusive Sword add-on. Owners of the Day One Edition will be able to invite friends who own the Standard Edition to join them on the exclusive map.