World of Tanks -- that game/brand that just never quits, has signed itself up to the Arnold Pro Strongman Competition taking place in Melbourne this weekend (March 16-18). Enlisting competitors for a Guinness World Record attempt, the World of Tanks Team is challenging the strongmen to individually pull a tank for 10 metres.

The publicity surrounds the game's 1.0 update (which is kind of crazy when you think about it). Moreover, rather than just be a stunt for promotion, the activity will be the inaugural "World of Tanks PC Tank Pull". Here's the official lines on it all:

The Arnold Pro Strongman Australia, presented by World of Tanks PC, is part of the Arnold Sports Festival founded by Arnold Schwarzenegger and will be held at the Melbourne Exhibition and Convention Centre from March 16-18. The ‘World of Tanks PC Tank Pull’ will be the fourth of six events in the professional strongman competition, held on Saturday 17th March at 12.00pm AEDT.

Alexander de Giorgio, World of Tanks' Regional Publishing Director, said the official GUINNESS WORLD RECORDS title attempt will see thirteen of the strongest men from Australia, New Zealand and across the world go head to head, with the fastest competitor to pull an eight tonne FV102 Striker tank over 10 metres, claiming the world record.

“With the completely remastered PC game, World of Tanks 1.0, set to launch soon, we wanted our 160 million players and new fans to get hyped up about this massive game update. Nothing is bigger than going for a tank pull GUINNESS WORLD RECORDS title!

“We’re calling on all Australians and New Zealanders to get behind the strongman attempting the world record and witness the true power of man versus tank,“ said Alexander.

Tony Doherty, 2018 Arnold Sports Festival organiser and Arnold Schwarzenegger’s business partner, says they are looking forward to the ‘World of Tanks PC Tank Pull’.

“We have had truck pull events in the past, but this is the first ever tank pull event, so it will certainly be one to watch. Our professional strongman competitors are now gunning not only for the Arnold Pro Strongman Australia title, but they also want the tank pull GUINNESS WORLD RECORDS title,” said Tony.

Well, good luck gents. It's kind of hard to top such a mammoth effort with nerdy, sarcastic words from a scrawny old games journo like me -- so that's sincere :)