Peter Molyneux and his UK Indie Studio 22 Cans have revealed the exclusive "life changing" prize at the centre of the experimental games project Curiosity: What's in the Cube as digital deification -- the ability to take on the role of the god in the developer's upcoming game Godus.

Reports on Polygon and Wired name the winner as Scotsman Bryan Henderson, who was one of 30,000 players chipping away at the time, and purports to only having signed up for the game an hour before it ended.

As the game's winner, Henderson will be able to "intrinsically decide on the rule Godus is played on," Molyneux said, and will share the game's success. Each time people spend money on the title, an undisclosed portion will go to Henderson.

""I think I'll be a pretty nice god, but getting to mess with people sounds like it could be fun.""

Henderson had the option to share the long-awaited secret or keep it to himself — an option that never crossed his mind.

"I didn't even think about keeping it for a secret," Henderson said. "I guess I just didn't want everyone to be disappointed."

He's already told a few friends and family, who were "way more excited" about the prize than he was.

22 Cans have since released a video that was played to Henderson at the moment of victory, which features Molyneux explaining the reward, and also mentions a direct financial benefit from the success of Godus “Every time people spend money on Godus, [the winner] will get a small piece of that pie.”.

Project Godus was funded by a successful Kickstarter pledge drive, and is expected to launch in September 2013 on PC, Mac, Android and iOS.