After a rather long time of hearing nothing, we're now finding out a lot about Sleeping Dogs, the game formerly known as True Crime: Hong Kong that found a new home at Square-Enix and promises an Orient-flavoured take on the open-world action genre.

Today we have another new trailer, with this latest clip focusing on some of the key characters in the game's narrative:

Loyalty and discretion... watch words of the Sun On Yee, one of Hong Kong’s most brutal Triad gangs. It’s the attitude which makes them strong, the attitude which makes them feared. Getting in will be the hard part, keeping alive even harder.

To bring down the Sun On Yee you have to take down the people who support them... the Red Poles, the lieutenants, the Dragon Head. On old friend from your childhood is looking for muscle. A low-ranking lieutenant he may be, but if he trusts you, you are in. The civil war brewing can be used to your advantage; show them you are fearless and you will quickly rise through the ranks and take down the brotherhood from the inside.

Watch the trailer embedded below or click here for the HD video page.

Sleeping Dogs is due on PC, Xbox 360 and PlayStation 3 on August 4th 2012. For more details, get up to speed with AusGamers recent hands-on preview and developer interview.