The strength of the Call of Duty brand has reared its near unstoppable head once again, this time in the form of hardcore players, numbering more than one million, who have signed up for the Call of Duty: Elite Premium service. Moreover, this number happened in around six days and adds to the already huge number of subscribers to the service prior to Call of Dity: Modern Warfare 3's November 8 launch. Overall, there are more than four million Elite subscribers now (Premium and Standard).

By comparison, the premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox® LIVE®, each reached one million paid subscribers after approximately one year.

"The audience response to Call of Duty Elite's premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm," said Bobby Kotick, CEO, Activision Blizzard via press release. "The number of gamers who have registered for Call of Duty Elite further illustrates how this service is poised to redefine social gaming and set a new bar for interactive entertainment."

Currently the Elite service is deployed only on consoles with Activision and Elite developer, Beachhead Studios, citing security as the main reason for the PC delay, however, Activision maintains they're working on getting it up and running for PC players.