Talking to IGN, Bethesda's Pete Hines talked about Brink's recent move to a free-to-play model. Yeah, it happened last week. Citing the game's age and the fact that it has been on sale recently for as low as 99 cents, he notes "Why don’t we just make it free? Like, why not?” Indeed.
“Todd Vaughn our VP of Development and I had talked about it and sort of kicked around this idea,” Hines told me. “Last year I think we had reduced it to like 99 cents [during a sale], and we were like ‘why don’t we just make it free? Like, why not?’”
“Just make it free and let people download it, and maybe they’ll buy the DLC and maybe they won’t, but let’s just try it.” Hines continued by saying “The game has been out for forever, how much money are we really making off a 99 cents [sale]?”
Back in 2011
we reviewed Brink, highlighting its great art direction and combat depth. Of course since then updates have only improved what was initially on offer. So yeah, why not indeed.