SEGA has lifted the veil on the latest new look for its iconic mascot Sonic the Hedgehog, accompanying the first look at the forthcoming Sonic Boom animated TV series, and the Nintendo Wii U and 3DS games of the same name. A new post on the official SEGA blog features some information on both:

For more than two decades, Sonic the Hedgehog has been one of the world’s biggest gaming icons, with over 70 video game titles, four animated series, and an extensive global merchandising line to his name. This year, SEGA is excited to introduce a new branch of the Sonic universe, entitled Sonic Boom, that will debut a new look for Sonic and friends and launch their first-ever CG animated television series, new video games for Wii U and Nintendo 3DS, and a new toy line. The creative driving forces behind these projects are working together with SEGA to kick-start a global campaign for Sonic Boom that will excite and engage new and existing fans across a variety of platforms.

Sonic Boom’s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters, while still maintaining the core identity and values of the Sonic brand. The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series partners and SEGA from the outset.

Serving as a prequel to the stories revealed in the TV series, the Sonic Boom video game will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core. Developed in the U.S by California-based Big Red Button Entertainment (Wii U) and Sanzaru Games (Nintendo 3DS) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo.

Sonic Boom will take advantage of the innovative hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured. The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

No release date was mentioned for the videogames, but the animated series is said to be coming to Cartoon Network in the 2014/2015 season. Click through to our new game page for screenshots of the Wii U game, and watch the trailers for both below.